Its main purpose is to contribute to the growth of advertisers through the synergy created between the group's subsidiaries.

Three strategic business areas have been identified to align with the current and future expectations of the global marketing communications industry.

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  • Media

    By placing data, artificial intelligence, analytics and technology at the center of media planning and buying processes, we make media even more effective in the growth journey of brands.

  • Creative

    We provide brands with the speed and agility they need by designing human-based, AI-supported visuals and videos.

  • Data, Analytics and Technology

    We offer AI-supported, TÜBİTAK-approved advertising and marketing technology solutions that continuously optimize target audiences and media investments to see real-time impact.

It is not only a structural transformation process, but also a strategic step that builds communication strategies on an automated architecture. Thanks to this architecture, we manage our processes with an end-to-end artificial intelligence-supported system, seamlessly integrating all our media activities. In this way, we make OCC Group Turkey an indispensable element of marketing dialogues.

It supports media planning and buying services with data, digital and analytical technologies, making the media more effective in the growth journey of brands.

  • Media Planning Expertise and Buying
  • Strategic
    Expertise
  • Digital
    Expertise
  • APP Management and E-commerce

It manages all media processes of advertisers from end to end, ensuring their growth.

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With its long-term investments in data, analytics and digital areas, it creates a completely data-driven and real-time media ecosystem. This AI-supported ecosystem is used to understand and create the consumer audience and design the media budget and mix that will reach this target audience, establish optimal pricing structures, measure, optimize and report in real time. In this way, it numerically reveals the contribution of the media in the growth journey of brands.

Analytics

Pioneering the highest level of data and technology solutions/products supported by sharp technology to meet the changing needs of our customers. In the last two years, we have developed TUBITAK approved artificial intelligence-supported advertising technology (ad-tech) and marketing technology (mar-tech) products in the field of information technology. Through these products, we have created a special platform that allows you to monitor your media investments, results and real-time modeling related to business goals.

  • AI-Powered Analytical Products
    Screenizer Foresight Engine View Mind
  • Real Time Control Panel Solutions
    Dataport
  • Active MMM Solutions
    Quant Brand ROI Navigator
  • Data Based Personalized Targeting
    RCS (Real Time Connection Strategy) APS (Audience Planning Strategy)

Creative
Content Factory

It offers fast, impressive and creative content that is compatible with the basic ideas of brands. It specializes in meeting the demands of customers who are looking for agile and scalable creative solutions, especially in the field of digital media.

Alt

Designs a content map that covers multiple channels and platforms to achieve the strategic goals of brands.

  • Video Production & 3D Video
  • Influencer Marketing
  • Creative Content Production
  • Social Media Management

It not only provides competitive advantage, but also leads future marketing trends by predicting customer experiences. It plays a leading role in adding value to brands by offering fast and effective content packages suitable for the rapidly changing e-commerce world.

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